St. George, Utah (Corporate Headquarters) – April 30, 2018 – Nielson RV, Southern Utah’s largest RV Dealer network, today announced plans for the development of a new Supercenter in Salt Lake City Utah.
Nielson RV currently owns and operates 2 stores in Washington County, specializing in RV sales and service, retail accessories and its entire portfolio of NWAN RV Warranty Forever products. Plans are underway to expand the company footprint with additional locations in several high traffic, outdoor centralized markets, with the new Supercenter in Salt Lake City planning to be completed in the Fall of 2019.
“This is an exciting announcement not only for those of us who love the great outdoors, but also for the local community to better service the RV customer”, said Scott Nielson, President of Nielson RV Supercenters, “The expansion will not only increase our footprint in new markets, but are also aligned with the strategic growth and infrastructure we have for the company.”
As part of Nielson RV’s growth strategy, the brand is making expansive investments in the quality of its Service facilities. In 2017 Nielson RV of St. George, UT, opened its doors with a yearly pro-forma estimated at $18,000,000.00. At year end the store-exceeded revenues in excess of $21,000,000.00.
The new store is expected to do $30,000,000.00 in 2018 Nielson Says. Adding the location in Salt Lake City will increase revenues to an estimated over $100,000,000.00 for the Utah RV chain. We undoubtedly owe our sales rocket launch to incredible service, (after the sale), and our RV Warranty Forever products.
The company plans to expand to 6 additional stores in Utah, Nevada, Wyoming, Idaho, and Montana along the I-15, 80, and 90 corridors. Scott Nielson feels the RV industry is missing the connection between the customer and service. Most RV entities are sales lots, nothing more, he said, “furthermore, most are operating out of makeshift housing, modulars, outcrop buildings, old gas stations, antiquated facilities, or auto dealerships. Few RV owners invest in their buildings and service centers to better provide for the end consumer.
Nielson wants to capitalize on the service areas and believes sales will naturally follow service. As owner of Nielson Development for the past 22 years, he has operated the construction company parallel to the RV business, and has the advantage to build large facilities, very quickly, and drastically under budget. Which gives him the competitive advantage over most of his colleagues.
Nielson RV is consistently looking for experienced and professional RV sales personnel, staffing, and technicians, in their affiliated BTA’s. The community members interested in applying for a particular position with Nielson RV may visit us at https://www.nielsonrv.com/contact-us-employment.
341 Sunland Drive
St.George, Utah 84790