Small Southern Utah Business Spurs the Stock Market

Small Southern Utah Business Spurs the Stock Market

We live in a world where products and services come and go in the blink of an eye, mom-and-pop shops are scarce, and brand loyalty feels almost nonexistent. But, Southern Utah’s unwavering support for its local businesses is paying off in more ways than one.

Nielson RV’s Impact on Camping World Stock

Nielson RV is a distinguished name to both Utah residents and visitors in St. George and Hurricane, positively contributing to tourism and the local economy since 1997. Now, Nielson is emerging as a major player on the national stage.

A recently announced deal between Nielson RV and US retail giant Camping World prompted a massive 10% surge in stock market trades for Camping World Holdings (NYSE: CWH). It’s a clear demonstration of how a local brand can significantly impact the industry as a whole.

Family-focused philosophy

It wouldn’t be accurate to refer to Nielson RV as a mom-and-pop shop, and even a small business designation is stretching it. After all, Nielson has been the number one Southern Utah RV retailer for years. However, the Nielson family is like family to residents and road warriors passing through the area.

You could call Nielson RV one of those rare breeds that have outlasted decades of changes in the way companies do business. The local retailer has remained true to its customer-first philosophy with personalized service, and the result speaks for itself.

Consumer optimism for the RV industry

In March of 2021, Scott Nielson, principal and owner of Nielson RV, unexpectedly publicized the sale of his two Utah retail locations and all assets to Camping World Holdings, Inc.

The announcement alone was enough to spark significant new investor interest. Camping World Holdings went from a previous four-week loss of 1.7% to a 10.6% increase prompted by higher trading volume.

Good News for Southern Utahans

The Nielson-Camping World Holdings deal might appear to be a tale of another local business exiting the scene. But this is a feel-good story, and we’ve got plenty more good news to share.

  • Camping World is carrying on Nielson’s customer-first philosophy
  • The Nielson RV-prompted surge in Camping World Holdings shares showcases the power of the Southern Utah market
  • Scott Nielson is about to put the community on the map once again

Consumer-focused

Camping World Holdings might be the largest publicly-traded US RV company, but its brand model adopts and expands on similar quality in-person service associated with Nielson RV.

Retail locations are RV superstores featuring sales, parts, accessories, service, and a massive outdoor lifestyle and Good Sam product line. However, they’re staffed by industry experts and focused on building long-term relationships instead of one-off sales.

A shot in the arm for Southern Utah

Consumer optimism is evident through the Camping World stock surge, closing an early 2021 trading session at $41.98. The enthusiasm is also advantageous to Southern Utah, as it continues to be a primary RV and outdoor living hub.

There’s no sign of any slowdown either, as Americans have renewed interest in taking it on the road. Monthly RV shipments jumped an incredible 39.2% in January 2021 compared to the same time just a year ago.

Introducing Glampers Inn

While Camping World joins the Southern Utah business community, Scott Nielson plans to support it with an “INNovative” new concept, shifting gears from RV sales to first-class RV accommodations with Glampers Inn.

Glampers Inn are VIP RV resorts based in idyllic settings. Planned amenities extend to cabin rentals, ATV, UTV, boat rentals, wifi, and nearby beach and golf course access.

The first Glampers Inn resort site is in progress in Hurricane, further demonstrating that brand and community loyalty is alive and well, at least in Southern Utah.

 

 

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